The murder of George Floyd was the result of inhumane police brutality that is perpetuated by a culture of white supremacy. Jun 2, 2020 Ben & Jerry's issued a powerful statement about George Floyd, titled "Silence Is NOT An Option." The company said the incident was the result of inhumane police brutality which is perpetuated by "a culture of white supremacy". They stole him from his family and his friends, his church and his community, and from his own future.". https://t.co/YppGJKHkyN pic.twitter.com/YABzgQMf69, They said instead of calling for aggressive tactics on protestors, the president must "take the first step by disavowing white supremacists and nationalist groups that overtly support him, and by not using his Twitter feed to promote and normalise their ideas and agendas". Secondly, Ben and Jerry's is calling on Congress to pass H.R. Founders Ben Cohen and Jerry Greenfield were arrested at a Democracy Awakening protest at the Capitol in 2016 and served ice cream to Occupy D.C. protesters in 2011. In the midst of many brands issuing statements in support of Black Lives Matter, Ben & Jerrys' statement stood out in a big way. Four years ago, Ben & Jerry’s publicly stated their support for the Black Lives Matter movement. We have to stand together with the victims of murder, marginalisation, and repression because of their skin color, and with those who seek justice through protests across our country.". T raditionally, only overtly ideological brands have taken a bold stand on social justice issues. A Ben & Jerry's ice cream shop in Palm Springs, California. And the company want us all to do the same. We have to stand together with the victims of murder, marginalization, and repression because of their skin color, and with those who seek justice through protests across our country. Ben and Jerry's has released a statement in support of the Black Lives Matter movement and the protests against George Floyd's death. "We have to speak out. Ben and Jerry's has never hidden its political views and the latest statement is not the first time it has criticized Trump. Thirdly, the company supports Floyd's family's call "to create a national task force that would draft bipartisan legislation aimed at ending racial violence and increasing police accountability. We Stand in Support of H.R. You have 4 free articles remaining this month, Sign-up to our daily newsletter for more articles like this + access to 5 extra articles. First, the company says President Trump, elected officials and political parties should "commit our nation to a formal process of healing and reconciliation," before calling on Trump directly to disavow what it calls the "white supremacists and nationalist groups that overtly support him.". It said: "The DOJ must also reinstate policies rolled back under the Trump Administration, such as consent decrees to curb police abuses. Ben & Jerry’s statement in support of the Black Lives Matter movement has inspired Twitter’s most recent trending topic: #BenandJerrysNewFlavor. "We have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". From Slavery to Mass Incarceration. In the four-point plan, Ben & Jerry's firstly called on Mr Trump and elected officials to commit to a "formal process of healing and reconciliation". The public groundswell — protests in more than 100 cities across the nation — has forced companies across categories to respond. The post comes a week after Mr Floyd died during an arrest for allegedly using a counterfeit $20 bill, after a white officer kneeled on his neck. Some of those names we know — Ahmaud Arbery, Breonna Taylor, Oscar Grant, Eric Garner, Trayvon Martin, Michael Brown, Emmett Till, Martin Luther King, Jr. — most we don’t.". IE 11 is not supported. Last year, following the murder of George Floyd by police and the ensuing Black Lives Matter protests, the Vermont ice cream maker and Unilever subsidiary Ben & Jerry’s … Bitcoin price crash: Why is cryptocurrency market collapsing? This article is about: World, Black Lives Matter, Ben & Jerry's, The Drum Can-Do Festival, Advertising, Marketing, Media, Social Media, Brand Share to Twitter Share to LinkedIn Brands ranging from Amazon to Peppa Pig have shown their support for the Black Lives Matter movement or against racism. "Floyd is the latest in a long list of names that stretches back to that time and that shore. The statement from Ben and Jerry's is titled "Dismantle White Supremacy: Silence is Not an Option" and begins by saying: "All of us at Ben & Jerry's are outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors. Ben & Jerry's first aligned itself with Black Lives Matter back in 2016, and Miller has been working diligently on the brand's initiative to "dismantle white supremacy" ever since. The message was praised on social media with writer Jemele Hill tweeting "this is how you put out a statement". 40 and Reparations for African Americans. "Slavery, Jim Crow, and segregation were systems of legalised and monetised white supremacy for which generations of Black and Brown people paid an immeasurable price. Several food brands such as Wendy's and Ben & Jerry's have come out in support of the Black Lives Matter movement in the aftermath of George Floyd's death on May 25 — photos Connect with friends faster than ever with the new Facebook app. Ben and Jerry's has joined the Black Lives Matter movement.The ice cream company posted a statement signed by the founders Friday on its website. Ben & Jerry’s took to its social media platforms to proclaim that “systemic and institutionalized racism are the defining civil rights and social justice issues of our time,” and being silent about “the violence and threats to the lives and well-being of Black people is to be complicit in that violence and those threats.” Microsoft and partners may be compensated if you purchase something through recommended links in this article. This is not new for them.” 7 Ways We Know Systemic Racism is Real. 40 legislation to study the effects of slavery and discrimination from 1619 to the present and to recommend remedies, including acknowledging the privilege that white people have accrued at the expense of others. benjerry.com You can read it all here , including a Ben & Jerry's explanation and breakdown of systemic racism . Their message was accompanied by a … A Ben & Jerry's ice cream shop in Palm Springs, California. See why nearly a quarter of a million subscribers begin their day with the Starting 5. The ice cream giant lent their support the Black Lives Matter movement in 2016 Founders Ben Cohen and Jerry Greenfield were arrested at a protest in 2016 By Lauren Fruen For Dailymail.com That cost must be acknowledged and the privilege that accrued to some at the expense of others must be reckoned with and redressed.". The ice cream company issued a call to action in a letter posted on its website Thursday and informed readers why this country needs to make sure that black lives matter. The ice cream brand is calling on the U.S. to dismantle white supremacy and President Donald Trump to refuse support from white supremacist groups. To continue reading login or create an account. It continued: "What happened to George Floyd was not the result of a bad apple; it was the predictable consequence of a racist and prejudiced system and culture that has treated Black bodies as the enemy from the beginning. The statement, which Ben & Jerry’s posted on Twitter and Facebook, has sparked heated discussion. Ben & Jerry's went one step further to call out white supremacy. Last week, Ben & Jerry’s sent out a tweet proclaiming solidarity with the Black Lives Matter movement. The company's tweet … Secondly it has asked Congress to pass legislation to create a commission to study the effects of slavery and discrimination from 1619 to the present and recommend appropriate remedies. Ben and Jerry's ends its statement by saying: "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. In its last request, it called on the "Department of Justice to reinvigorate its Civil Rights Division as a staunch defender of the rights of Black and Brown people.". Why Black Lives Matter. In the statement, Ben &Jerry's said its entire team is “outraged about the murder of another Black person by Minneapolis police officers last week and the continued violent response by police against protestors.”, It said: “We have to speak out. The company has drawn up a four-point plan which calls on Donald Trump , Congress and Department of Justice to take action. Ben & Jerry's has been praised for releasing a corporate statement expressing outrage over the death of George Floyd. Sales of the ice cream supported organizations like Color of Change, Honor the Earth, Neta and Women's March. We have to say his name: George Floyd. We want to be clear: we believe that saying Black lives matter is not to say that the lives of those who serve in the law enforcement community don’t. In September, they released a … "What happened to George Floyd in Minneapolis is the fruit borne of toxic seeds planted on the shores of our country in Jamestown in 1619, when the first enslaved men and women arrived on this continent. Will TV confront coronavirus pandemic or ignore it? When protests hit this summer, Ben & Jerry's was ready to continue the conversation. Image: Ben & Jerry’s. Ben & Jerry’s, which also publicly supported the Black Lives Matter movement, called on President Donald Trump to disavow white supremacists and nationalist groups that “overtly support him.” ", It finished by saying, "we have to use this moment to accelerate our nation's long journey towards justice and a more perfect union.". "Unless and until white America is willing to collectively acknowledge its privilege, take responsibility for its past and the impact it has on the present, and commit to creating a future steeped in justice, the list of names that George Floyd has been added to will never end. ", Ben and Jerry's then calls for four actions. But all lives will not matter until black lives matter." Ben & Jerry’s is taking a stance against the police brutality that’s been plaguing the black community. But now, scores of other brands are embracing Black Lives Matter — Netflix, Twitter, Citigroup, Starbucks, Nordstrom, HBO, TikTok. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. 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Ben & Jerry’s released a powerful call to action, titled “Silence is NOT an Option”, including a graphic stating “dismantle white supremacy” to rally fans. It says: "We can't continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population.". ‘Today, we want to be even more clear about the urgent need to … In recent weeks many brands have announced support for the Black Lives Matter movement, but Ben & Jerry’s vehement, assertive statement stands out from the crowd. "When George Floyd was murdered, a lot of businesses were figuring how to engage — we had been actively engaging. In 2018, Ben and Jerry's launched a "Pecan Resist" ice cream flavor that aimed to "peacefully resist the Trump administration's regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants.". The company’s owners, Ben Cohen and Jerry Greenfield, have long been vocal supporters of the Black Lives Matter movement. The company has drawn up a four-point plan which calls on, Follow This Link To Get A Discount On Your First 4 HelloFresh Deliveries, Our Editors Tried HelloFresh And Gousto: There Was A Clear Winner. Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. That’s why it’s become clear to us at Ben & Jerry’s that we have a moral obligation to take a stand now for justice and for Black lives. But the killing of George Floyd and the shockwaves that have followed have proved an exception. "We can’t continue to fund a criminal justice system that perpetuates mass incarceration while at the same time threatens the lives of a whole segment of the population," it added. As you may or may not be aware, Ben & Jerry's recently released a statement in support of the Black Lives Matter movement. The brand has supported the Black Lives Matter movement since 2016 and is also a vocal proponent of causes including LGBTQ+ equality, Fairtrade, climate justice, and the rights of refugees. Why Ben & Jerry's Cares About Front End Criminal Justice Reform (And You Should, Too) Ben & Jerry's has released a statement in support of Black Lives Matter and the protests against George Floyd's death. Finally, Ben and Jerry's calls for the Department of Justice to reinvigorate its Civil Rights Division and reinstate policies rolled back under the Trump Administration. It's also backed Mr Floyd's family and said a national task force should be created to draft laws aimed at ending racial violence and increase police accountability. Ben & Jerry’s co-founders, Ben Cohen and Jerry Greenfield, have long been vocal about social justice causes, both through their ice cream flavors and their own activism. Some … © Provided by The Independent image In its statement, Ben and Jerry’s recalled how the company offered public support to the Black Lives Matter movement four years ago. "We have to say his name: George Floyd.George Floyd was a son, a brother, a father, and a friend. The ice cream makers have publicly supported Black Lives Matter in the past, but said now there needs to be "concrete steps" taken to dismantle "white supremacy in all its forms". 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